Once the star of the digital marketing show, Email Marketing appears to have lost a little of its lustre as marketers and businesses have evolved into other online marketing strategies, including social media, pay-per click and display advertising, among others.
This mindset couldn't be further from the truth! At Sydcam, we continue to believe strongly in the value that email marketing provides to companies of all sizes. Many businesses can benefit from email marketing for no other reason than it helps to leverage and promote your traditional and online marketing activities.
Indeed, email marketing can be a very effective way to re-purpose your blog content, promote your social media presence, and communicate upcoming events and promotions within your business in a direct and timely manner. In fact, email can play an important role as part of a broader content marketing strategy.
Why Email Marketing Works
It's no wonder that marketers like to use email to communicate with their audience and deliver highly targeted and relevant messages. Simply put, email is a tool that makes communication more effective and efficient.
What makes email marketing particularly effective for businesses is that, when done correctly, it can be highly interactive, facilitating engagement with your audience in a cost-effective manner.
It's important to note that email marketing can only be successful if it incorporates two key elements that help cut through the ‘noise' symbolic of this medium – relevancy and value .
Adding Value
Email marketing tactics must be focused on adding value for your audience. And this can only be achieved when highly relevant and valuable content is delivered to them. By offering value-added information, advice and content to your audience, they will willingly engage and interact with you. Everything else – including new sales – will evolve organically from the deeper relationships you've nurtured and fostered.
If you're looking for an email marketing provider that can help you develop a strategic marketing program that leverages the power of email while integrating it with social media and your other marketing tactics, give us a holler.
We'd be happy to meet with you and demonstrate how we can make a difference that will be reflected in everything from your brand to your bottom line.
