Your key to connecting with clients
IMC – a concept of marketing communications that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines – for example, general advertising, direct response, sales promotion and public relations – and combines these disciplines to provide clarity, consistency, and maximum communications impact.
The central idea behind IMC is that all communications with your clients affect your business and its brand, and thus need to be carefully constructed in order to maintain and strengthen that brand image. Few consumers would be impressed with a premium branded product with clear and convincing advertisements and promotional material, but whose instruction manuals are virtually impossible to understand, making it difficult to actually use their products. This kind of inconsistent communication can have a detrimental impact on the reputation and image of the business and its products and services.
At Sydcam, we're committed to this integrated approach to marketing and believe it's the only communications strategy that can deliver consistent and long-lasting results for you and your clients, while at the same time being financially prudent. We also understand that at the core of this strategy is the need to design a marketing plan that clearly articulates this approach and ensures all communications are designed in a consistent and unified manner.
We are strong proponents of the saying “penny wise, pound foolish”. You don't necessarily need to spend thousands or millions of dollars to successfully promote your products or services. Instead, your primary business goal should be to develop a consistent, unified communications strategy, one in which each client communication piece builds upon the others and helps to reinforce and build your brand's image, thus delivering maximum communications impact. Therefore, what is most important is deciding how and where you will be communicating with your clients, as opposed to deciding how much you will need to spend to convey your messages.
At Sydcam, we also believe it's important to listen to you, our client. You know your business best, along with its products and services. We want to take your passion for your business and convert that into a tangible communications output that will help deliver the results you want and expect from your promotional efforts.
Find out now what Sydcam can do for your business to improve your sales and marketing efforts!
