Twitter 

Recent statistics suggest there are 250 million people using Facebook on a daily basis [source] and 76 million Twitter users sending 50 million tweets per day [source].  Your business needs to take advantage of these powerful marketing and communication tools, if it hasn’t already.

By sending out a few targeted “tweets” each week, your clients will remain engaged with your business, even when they don’t need your services.  Clients will appreciate the accessibility, special offers, real-time updates and interactions that are possible with corporate Twitter and Facebook accounts.

A corporate Twitter account is a cost-effective, easy-to-implement marketing tool that will engage your clients and allow you to: 

  • Generate followers from specific demographics
  • Promote brand awareness and recognition
  • Disseminate breaking news relevant to your company and clients
  • Create networks with like-minded businesses
  • Improve your online visibility

We will work with you to develop a corporate Twitter account that promotes your brand.  We will take care of all the “tweeting”, networking and account maintenance – leaving you with more time to focus on growing your business.

Facebook

Promote brand recognition and allow your clients to get a “behind the scenes” look at your business through a corporate Facebook page.  Photo albums, status updates and Facebook discussion forums provide your business an added level of accessibility and exclusivity.  When combined with a Twitter account, a Facebook corporate page is an extremely effective marketing and communications tool. 

We will update your Facebook account weekly, monitor and promote your brand through Facebook, and upload and moderate all status updates and relevant photo albums.

Bonus: Combine both Facebook and Twitter accounts and save. Contact us for more information.

Professional Blogging

The most effective way to drive traffic to a website is by providing relevant, up-to-date and new content on a regular basis.  A blog can add another dimension to your business, transforming it into a powerful online resource.  With frequent, well-written updates, your blog can attract a larger following, potentially translating into new business, new clients and new partnerships.  A blog is a useful tool for:

  •  Responding to customer service inquiries
  • Inspiring and engaging your audience
  • Developing an online community
  • Connecting with your community

All SMART blogging packages include an RSS subscription, allowing you to keep up-to-date with your favourite blogs.

SMART blogging packages also include Search Engine Optimization (SEO).  By inserting targeted keywords, site maps and meta tags into your blog, we can heighten your search engine ranking, improving your online visibility and increasing traffic to your website.

We can also help you create and design your blog.  Please ask us for more information.

LinkedIn

With 30 million users around the globe [source], LinkedIn is the most widely-used business networking site in the world.

It is an invaluable resource for professionals who are seeking out new talent, who want to connect with former colleagues and business associates, and who want to showcase their business.  Thanks to the countless business associations and educational seminars that are offered and advertised on LinkedIn, the networking potential is endless.  LinkedIn will also help:

  • Drive traffic to your website
  • Generate new leads and opportunities
  • Keep you up-to-date with industry developments

Bonus: Have us create your LinkedIn account for you and we will provide you with a comprehensive e-booklet for FREE, which will help you keep your LinkedIn profile current and up-to-date.

Email Marketing for Social Media

Deliver your business directly to your client’s inbox with a well-written, visually appealing electronic newsletter.  Embed links to featured blog posts, Twitter and Facebook accounts.

We will work with you to design your newsletter and distribute it to your contact list.  Email marketing will allow you to:

  • Highlight promotions and drive traffic to specific areas of your website and your social media accounts
  • Build customer loyalty through email-exclusive coupons and incentives
  • Monitor and track your client database

Contact us to learn more about integrating email marketing into your social media and online strategy.

News Aggregate Websites

News aggregate websites, such as Reddit, Google News and de.li.ci.ous collect news items relevant to the account owner.  They reduce needless web-surfing time by consolidating information onto a single page.  Information that is essential to you, your clients and your market will be made available instantly, with just one click.

We will set up business-related accounts in relevant sites and collect information relevant to your organization.  We will promote and engage your business in aggregate forums, and use these forums as a platform to promote your other social media channels.