Filter  MonthJanFebMarAprMayJunJulAugSepOctNovDec Year20002001200220032004200520062007200820092010 5101520253050100All Filter

• Twitter for Business – 8 Key Rules for Success

  Created: Wednesday, 25 May 2011 03:46

  At Sydcam Marketing Communications, we believe that social media should be an important part of the communications mix for many small and medium sized businesses. And the reason why is simple – it provides a cost-effective strategy to grow your business...

• Great marketers think like a customer

  Created: Monday, 25 April 2011 15:49

  What makes a great marketer? Is it above average creativity, a strong business acumen, an ability to think strategically with a big picture approach, or is it a bit of everything? And how do marketers acquire these skills?  Is it by working in variou...

• Social Media – Small Business Trend for 2011 (Part II)

  Created: Wednesday, 23 March 2011 02:54

  Last month, we at Sydcam Marketing Communications spoke to you about why we felt social media was a critical and viable marketing strategy for most small (and medium-sized) businesses in this country. Today we would like to talk to about what we believe a...

• Social Media – Small Business Trend for 2011 (Part I)

  Created: Saturday, 26 February 2011 04:10

  It’s not news that social media has exploded in the past couple of years all over the globe. More and more people of all ages, cultures and walks of life are using social media to find old friends, connect to people with similar interests, and generally...

• How Social Media is Impacting Consumer Behaviour & Branding

  Created: Wednesday, 29 December 2010 12:00

  Why achieving a consistent, branded communications strategy is critical in the digital era I recently came across an interesting article in the Harvard Business Review* (HBR) that I wanted to share with my readers. The article talks about a unique aspect...

• Why you should collaborate with your clients

  Created: Wednesday, 24 November 2010 19:08

  Collaborating with our clients probably isn’t that foreign to most of us – we’ve likely done it at some point in our careers. The real question is how often do we do it? Is it just something we do only when it’s convenient or when the client insis...

• How to avoid competing on price

  Created: Sunday, 17 October 2010 23:13

  This week’s blog illustrates an important point for all businesses – tough times don’t necessarily mean focusing on the lowest common denominator in the marketing mix – price. At Sydcam Marketing Communications, we truly understand this is often e...

• Current Trends in e-commerce – “Let’s Make a Deal”

  Created: Monday, 20 September 2010 15:24

  At Sydcam Marketing Communications, we’re always on the lookout for new trends in the world of marketing. I recently came across some very interesting research from The NPD Group that I wanted to share with my readers. For those of you that regularly us...

• What’s in a name? Getting to know Sydcam Marketing Communications

  Created: Tuesday, 24 August 2010 12:00

  One of the first questions I get when I introduce myself and my business to clients and colleagues is, “what is a Sydcam and where did you get that name from?” Well, the response is a pretty simple one, rooted in something I hold near and dear to me �...

• Rebranding East Side Mario’s – When “new” isn’t always better

  Created: Friday, 23 July 2010 13:59

  I came across a rather interesting article in the June 30, 2010 edition of Marketing magazine that I wanted to share with you. The article talks about one of the more challenging tasks many established businesses face – whether or not to rebrand themsel...

• BP Oil – A Beginner’s Guide to Damaging your Brand

  Created: Thursday, 08 July 2010 10:59

  Often times when we think of how businesses and brands fail, we think of poor products or products that no longer meet the needs of their customers, poor customer service, too much competition, or issues with pricing and profitability. Rarely do we think ...