Ian Turner

Principal, Sydcam Marketing Communications

Professional Biography

Over the course of his 20+ year career, Ian has been able to consistently deliver results that have exceeded his clients' expectations and the businesses he has supported. His passion and drive to succeed has enabled Ian to consistently provide tangible, bottom line results.

Ian has worked at a number of large corporations over his career, including RBC, Fidelity Investments Canada and TD Canada Trust. He has also worked for small entrepreneurial firms, where he developed a keen awareness of their challenges and opportunities.

Ian is a strong communicator and marketing strategist who is very capable of taking your ideas, visions and goals and crafting them into an overarching strategy across a variety of communications and media. He will work closely with you to build a strategic marketing plan that will optimize the mix of communications needed to more effectively promote your business. He will then support you in the execution of this plan by helping to develop the necessary tactical communications.

Ian is adept at designing print collateral pieces, website content and architecture, email marketing programs, sales support material, direct mail programs and public relations documents to help you build your brand and better promote your products and services. He takes great pride in taking the time to truly understand your business, and using this knowledge to create an effective marketing strategy and plan to help you achieve your communications objectives.

Ian’s varied professional experience has included roles in marketing, sales, sales management, operations management and consulting, several of which have been at the senior management level. This broad business background enables him to have a better understanding of the many challenges businesses face, and to effectively craft communications pieces to help companies not only overcome these challenges but flourish.

Ian possesses an MBA from McMaster University, where he majored in both Strategic Marketing and International Business. He also has an Honours Bachelor of Science degree in Nutritional Sciences from the University of Toronto. His varied and broad education gives him the ability to think in both a creative and analytical fashion, enabling him to develop communications that are both compelling and creative in nature.

Being active is a way of life for Ian as he participates in a wide array of activities throughout the year, including hockey, baseball, golf and skiing, as well as working out on a regular basis. This also translates into his community involvement, where he has coached girls’ softball for the past 3 years, and has previously coached a youth soccer team. He also volunteered at the 2009 RBC Canadian Open. He is currently acting as the Senior Director of External Communications at the Canadian Business Strategy Association, a not-for-profit organization focused on developing business strategy practitioners across all industries.